诚信为本：市场永远在变，诚信永远不变。

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新零售联盟企业文化
企业核心：立足中国结盟世界；
企业目标：树百年品牌建万店工程创千亿价值；
企业宗旨：倡导时尚健康生活理念，打造全新健康生活方式；
企业风格：大规划大格局聚英雄重执行；
管理理念：公平公正合心共赢；
经营管理：以人品做产品，用品牌筑价值；
服务理念：对上帝的虔诚，对父母的尊重，对爱人的体贴，对孩子的呵护。

The union enterprise culture
The core of enterprise: based on the alliance of China to the world;
Enterprise target: tree brand to build one hundred thousands of stores engineering gen billions of value;
Enterprise tenet: advocate the fashion healthy lifestyle, create a new healthy lifestyle;
Enterprise style: big planning pattern Poly hero heavy implementation;
Management idea: the mind in a fair and win-win;
Management: do by character products, build brand value;
Service concept: devotion to god, respect for parents, and considerate, love to the child's care.